Our Story

Designed in Canada.
Inspire Better Living.

We believe in considering the impact of the choices we make every day and view those choices as an opportunity to better ourselves. Our purpose is to Inspire a Better way of Living by creating conscious products that last through time. By marrying innovation with eco-friendly processes, we strive to help shape a cleaner, healthier, and more mindful world where human progress is in harmony with the planet’s well-being.

How it all started

Frank And Oak was founded in Montreal in 2012, with a mission to create an apparel brand that would speak to a new generation of creatives and entrepreneurs.

What once started as a favourite in Montreal’s Mile End quickly blossomed into one of Canada’s leading lifestyle brands and digital retailers.

A certified B Corp, Frank And Oak is now a leader in sustainable fashion and using innovative fabrics from nature to make products that are thoughtfully designed to help you live better, enjoy more, and feel good in everything you wear.

The Frank And Oak team

Our values

Act with purpose

We design durable products that blend timeless style with functional features that help lay the foundation for better living.

Create communities

We bring together a community of passionate and diverse individuals who want to be part of something bigger.

Inspire innovation

We are a forward-thinking brand that delivers cutting-edge products to fit our customers’ modern and evolving lifestyles.

Be authentic

We are driven by passion, not ego. We recognize and celebrate our individuality, strengths, and even weaknesses, but remain humble and open to continuous improvement.

Our 2023 achievements

By adopting circularity and innovation as our design philosophy, we strive to help shape a better, more mindful world where human progress is in harmony with the planet’s well-being. After years of work, reflection, and challenges, and in line with our pledge for transparency, we are proud to share our progress and the significant milestones we’ve reached so far.

Read the full report

100%

of our assortment is responsible.

For us, that means all our products either contain low-impact, cruelty-free, organic, biodegradable, or recycled fibres, or are manufactured using industry-leading technologies and processes. 

0%

of our products feature virgin polyester.

We have completely eliminated the use of virgin polyester and replaced it with recycled polyester.

100%

of our denim collection is designed to be circular.

All our denim styles are designed to be easily recycled. This means we craft them using conscious materials, salvaged fibres, and zero rivets. 

Over 70%

of our styles are made using mono-fibre and bi-fibres.

The more fibres are mixed together in a garment, the harder it will be to recycle. That is why we strive to keep the percentage of multi-fibre pieces to less than 30% of our collection.

100%

of our deliveries will be carbon-neutral by the end of 2023.

Since October 2022, we began to roll-out deliveries by electric vehicles (EVs) in major Canadian cities. When EVs aren’t available, carbon emissions are calculated, purchased, and offset. This applies to all orders fulfilled by our logistics and warehouse partner GoBolt.

100%

of our manufacturing partners have signed our code of conduct.

As part of our commitment to transparency and accountability, we adhere to the highest standards of fair labour practices and environmental protection. That is why, so far, 100% of our partners have completed and successfully passed compliance audits conducted by international organizations such as BSCI (Business Social Compliance Initiative) and WRAP (Worldwide Responsible Accredited Production).

Our community

Mighty oaks from little acorns grow

It only takes a tiny spark to turn a meaningful idea into an impactful pursuit. Today, we are a group of 300 people from over 20 different countries. Sharing our optimism and embodying our values is our job, but it is also a reflection of our true selves. We stand together on what’s important. Here are a few throwbacks to some of our achievements:

Make it Local

A limited edition series of organic cotton T-shirts designed in partnership with 3 local artists and made exclusively in Quebec to showcase the richness of local production and craftsmanship.

Town Brewery

We teamed up with Town Brewery and created over 5,000 cans of IPA beer called Coastal Waters.

For every can sold, $1 is donated to the David Suzuki Foundation, which aims to protect Canada’s oceans, and marine life biodiversity. 

Vallée Duhamel

We helped showcase Montreal-based artists Vallée Duhamel and sponsored their interactive art exhibition at the multidisciplinary Le Livart.